PLMA Appoints Jennifer Linke VP of Association Relations

The Private Label Manufacturers Association (PLMA) appointed Jennifer Linke as Vice President, Association Relations, a newly created executive leadership position. 

In this role, Linke will lead PLMA’s member and retailer engagement, marketing and communications, and programs and events, with a focus on strengthening industry collaboration and expanding the year-round value PLMA delivers to its members.

Peggy Davies, President of PLMA, said:

“PLMA continues to evolve alongside a private brand industry that is growing in scale, sophistication and strategic importance. Jen’s leadership will help us build on that momentum by strengthening connections among our members, retailers and industry partners and creating more opportunities for collaboration, engagement and year-round value.”

Linke’s appointment supports PLMA’s broader BRIDGE strategy — Building Resilience, Innovation, Development, Growth and Excellence — which is guiding the Association’s continued evolution as a year-round industry resource. 

The strategy focuses on strengthening industry leadership and insights, deepening member engagement, expanding education and professional development, fostering collaboration, and enhancing the value PLMA delivers to its members and the private label industry.

Linke brings over 25 years of private brand and retail experience to PLMA. Most recently, she served as Vice President of Procurement at Union Supply Group, a division of Aramark, where she led supplier relationships, procurement, sourcing, and private brand development, following her role as Vice President, Retail at Aramark. 

She previously held senior leadership positions in brand and category management at Federated Group and held merchandising, procurement, and sourcing roles with ALDI USA and Sears/Kmart. Linke has also been actively involved with WISE since its founding in 2012 and served as the organization’s Chair for three years.